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Value of Deal with Man United Getting Early Test

One of General Motors’ most controversial marketing endeavors will be on full display in the U.S. this summer as Manchester United barnstorms across the U.S., wearing their new jerseys, featuring the...

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Chevrolet Looks to Score with Man United Sponsorship

Chevrolet is finally launching one of its boldest and most controversial marketing efforts as the maker unveils Manchester United's new home shirt, sporting the Chevy logo. As part of Chevrolet's...

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